Friday, August 25, 2006

One of the best coffees Starbucks offer is called the "short cappuccino." It's smaller, cheaper and better than the smallest size on the menu, the "tall." However, Starbucks don't advertise this drink. It doesn't even appear in the menu. So, what's the story? Why would they hide one of their best offerings? They claim that's because they don't have room on the menu board, but that may not be true: maybe they hide it because it's good and cheap, and they don't want you to buy it, in order to buy something more expensive. The BBC says this is a part of an attempt to aim different prices at different types of customer. I don't drink coffee, but if you ever go to Starbucks ask for it, and let me know what you think. via dv